Cherop Soi

Creative Strategist + Experience Designer

I build experiences — live , digital, cultural focused on the moments that stop you in your tracks

About me.

I’m Cherop Soi, a senior at Vanderbilt studying Human and Organizational Development. My work lives at the intersection of culture, storytelling, and strategy. I've founded a band, grown a social community to 2,000+ students, and built a profitable e-commerce business, all from zero. The through line: I notice something worth building, and I build it.

I'm interested in roles where understanding culture is the job, not the bonus.

Based in Nashville

Open to a new city to be my muse

Services.

1.

Web Design

Custom websites

Landing pages

UI/UX design

Website redesigns

2.

Branding

Logo design

Visual identity systems

Brand guidelines

Typography & color palettes

Brand assets

3.

Graphic Design

Marketing materials

Social media graphics

Presentation design

Print design

Digital assets

Stack.

Framer

Web design

Figma

General Design Tool

Photoshop

Image editing

Illustrator

Graphic design

Midjourney

Assets generation

Spline

3D design

Experience.

Senior Digital Designer

Freelance

2019 - Present

Working with startups, agencies, and brands to design digital experiences that balance aesthetics and usability.

Digital Designer

Creative Studio

2015 — 2019

Designed modern websites and brand visuals, collaborating with developers and creatives to deliver cohesive digital experiences across multiple platforms.

Graphic Designer

Media Agency

2012 — 2015

Produced motion graphics, animations, and edited video content for marketing campaigns, social media, and promotional projects.

Junior Web Designer

Design Agency

2010 — 2012

Supported website design projects, created visual assets, and assisted in building responsive layouts while developing a strong foundation in digital design.